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Kia's oddly endearing and enduring hamsters have returned, this time dabbling in experiments that make Weird Science look scientifically responsible by comparison.
The new ad from David&Goliath for the plug-in 2015 Kia Soul EV takes us into a laboratory, where everyone's favorite human-size hamsters are performing tests on the electric vehicle—and, inadvertently, their normal-size pet hamster. The results change the researchers' priorities faster than you can say "hamster balls."
Check it out below, and know that any feelings of discomfort are totally normal.
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