Kia’s Hamsters Are Back, and Getting Lucky With Sexy Lady-Hamster Girlfriends

Electric vehicle tests lead to some unsettling experiments

Kia's oddly endearing and enduring hamsters have returned, this time dabbling in experiments that make Weird Science look scientifically responsible by comparison.

The new ad from David&Goliath for the plug-in 2015 Kia Soul EV takes us into a laboratory, where everyone's favorite human-size hamsters are performing tests on the electric vehicle—and, inadvertently, their normal-size pet hamster. The results change the researchers' priorities faster than you can say "hamster balls."

Check it out below, and know that any feelings of discomfort are totally normal. But also know that life can be lonely for terrifyingly huge man-rodents, and they need love, too.

Credits below. Hat tip to our friends at Unruly Media.


Client: Kia Soul

Agency: David&Goliath

Founder & Chairman: David Angelo

Chief Creative Officer: Colin Jeffery

Creative Director/Copywriter: Matthew Curry

Associate Creative Director/Art Director:  Kristian Grove Møller

Copywriter: Courtney Pulver

Art Director: Michael JF Wilson

Executive Producer, Managing Director: Carol Lombard

Executive Producer: Paul Albanese

President: Brian Dunbar

Group Account Director: Brook Dore

Account Director: Adam Blankenship

Account Supervisor: Nancy Ramirez

Executive Director, Head of Planning: Seema Miller

Managing Director Business Affairs: Rodney Pizarro

Business Affairs Managers: Tony Kim & Camara Price

Production Company:

Director: Colin Jeffery

Executive Producer: Frank Scherma

Producer: Kathy Rhodes

Director of Photography: Toby Irwin;  2nd Unit DP: Greg Baldi

Production Designer: Tom Foden

Wardrobe Stylist: Anette Cseri

Special EFX: Legacy Effects

Editorial: Union Editorial

Editor: Jim Haygood

Assistant Editor: Erik Jessen

Executive Producer: Michael Raimondi

Senior Producer: Joe Ross

Post-Production/VFX: MPC LA

Executive Producer: Asher Edwards

Producer/Deputy Head of Production: Mike Wigart

VFX Supervisors: Andy Boyd (3D Lead), Jake Montgomery (2D Lead)

VFX 3D Team: Ian Wilson, Stew Burris, Corinne Deorsay, Kristen Eggleston, Dameon O'Boyle, JT Lawrence, Huisoo Lee, Aaron Hamman, Charles Trippe, Zach Dimaria, Michael Lori, Roxanne Zuckerman, Danny Garcia, Lee Par, Gizmo Rivera, Jackie Cooper, Jadan Duffin, Brady Doyle

Production Coordinator: Ashley Greyson

Grade: MPC LA

Colorist: Mark Gethin, Ricky Gausis

Music and Sound Design: Hum

Music Editor: Dan Hart

Sound Designer: Dan Hart

Audio Mix: Margarita Mix, Santa Monica

Mixer: Nathan Dubin