New gig Global head of digital video, Bloomberg
Old gig Director, global digital marketing and programming, GE
You started at Bloomberg in January as the global head of digital innovation. Why the shift to video?
I joined at the latter part of Justin Smith’s (Bloomberg Media CEO) strategic planning to help look at all the digital opportunities that Bloomberg was facing. As we moved through that, we saw a tremendous opportunity for digital video.
How do the digital videos differ from what you do for broadcast?
We were No.