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The NBA and Kia Motors America have extended Kia's sponsorship deal as official automotive partner of the NBA.
Under terms of the deal, Kia will also become official luxury vehicle of the league and official automotive partner of both the WNBA and NBA D-League. The extension is for several years, though the NBA did not specify how many.
Kia has been the NBA's automotive sponsor since 2009, when the brand succeeded Toyota in that role. Toyota had held the sponsorship since 2005.
NBA superstar LeBron James will pitch Kia's new K900 flagship luxury sedan in an ad called "Valet," which breaks today—opening day of the 2014-2015 season.
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