Generation Z

What Brands Need to Know About Gen Z to Reach the New Generation of Consumers

Gen Z could not be more different from the millennial generation, according to a new study from ad agency Barkley and FutureCast. The problem, though, is that marketers are already mishandling their approach when it comes to reaching and connecting with the next generation of consumers.

Turner Says the Post-Millennial Generation Should Be Known as ‘Plurals’

Millennials are quickly becoming yesterday's news, and media companies are trying to figure out just what to call the next generation.Becomers? Founders? iGen? Post-Millennials?Those are just a few. And now Turner has another: Plurals.So how does Turner describe Plurals?

Is Your Media Agency Operating at the Speed of Culture?

We've all become quite comfortable acknowledging what's now a widely adopted common truth—the velocity of change in modern media culture is so fundamentally disruptive that adapting to the shift is no longer a matter of choice but an absolute necessity for marketers' long-term sustainability and survival.

Still Obsessing Over Millennials? Here Are 6 Rules for Reaching Generation Z

What CMO doesn't have millennial burnout? Tailoring the perfect marketing messages to today's young adults seems like it's been the marketing holy grail for years.The good news is that brands can now start to get their minds around the intricacies of a new generation of hyper-connected consumers: Generation Z.

This Gen Z Infographic Can Help Marketers Get Wise to the Future

We've all heard plenty about millenials (or Generation Y), those born between 1976 and 1994. But as that generation continues to age, marketers are starting to shift their attention to the next generation—Generation Z, those born in 1995 or later. Some of them are already old enough to be in college, and it won't be long before they have careers and families.

The Tween Machine

Her toys have been relegated to the back of the closet. She knows the lyrics to every Katy Perry and One Direction tune. She finds Charlie the Unicorn hysterical, rates articles on Reddit and pens op-eds for AllyKatzz.