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We've all heard plenty about millenials (or Generation Y), those born between 1976 and 1994. But as that generation continues to age, marketers are starting to shift their attention to the next generation—Generation Z, those born in 1995 or later. Some of them are already old enough to be in college, and it won't be long before they have careers and families.
At 25.9 percent, per research by agency Sparks & Honey, Generation Z makes up the largest population demographic, so its appeal to marketers is obvious.