The Tween Machine

She is influential and already knows more about technology than you ever will. And she has marketers in her sway

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Her toys have been relegated to the back of the closet. She knows the lyrics to every Katy Perry and One Direction tune. She finds Charlie the Unicorn hysterical, rates articles on Reddit and pens op-eds for AllyKatzz. She likes Frappuccinos, is already getting into yoga, has her legs waxed (at least according to a New York Times story) and wishes her life had a voiceover, à la Gossip Girl.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in