Hanna Anderson

Hanna Anderson is a marketing coordinator at Hawthorne, responsible for online programs, generating business growth using websites, email marketing, online advertising and promotions, SEM/SEO, and social marketing. Her blog is intended to serve as a space to inform and discuss advertising and how it corresponds to Gen Z — written from the perspective of a Gen Zer, herself. Reach her at hanna.anderson@hawthornedirect.com.

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How-tos for Generational Marketing to Millennials vs. Gen Z

Media

Millennials and Generation Zers are both notorious for shaking up the status quo in more ways than one. This fact, along with their closeness in age, have led many to [...]

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Gen Z Advertising Dos and Don’ts for Marketers

Performance Marketing

Every day, advertising trends are emerging. These trends and tactics are newly developed as a means to best reach a target audience, whomever it may be. As such, advertisers are [...]

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How-tos for Generational Marketing to Millennials vs. Gen Z

Performance Marketing

Millennials and Generation Zers have both broken out of a shell that generations prior were determined to mold themselves to. This fact, along with their closeness in age, have led [...]

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An Instagram World With No ‘Likes’ — How Does the Test Impact Advertisers, Users?

Performance Marketing

Instagram made a big move. What’s the official motive behind testing a social media world with no “likes”? The CEO of Instagram, Adam Mosseri, stated in the announcement that the [...]

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3 Ad Campaigns That Resonated With the Gen Z Audience

Performance Marketing

Gen Z is completely shifting the way advertisers work. The long-held mindset of heritage, comfort, and familiarity is being upset by this up-and-coming generation of digital natives. Gen Z approaches [...]

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7 Steps to Advertising to the Emerging Gen Z Consumer

Media

Generation Z, the post-Millennial group of digital natives born after 1997, is arguably the most unique generation to come. Advertising to emerging Gen Z consumers, who have an insatiable desire for instant [...]

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7 Steps to Advertising to the Emerging Gen Z Consumer

Performance Marketing

Advertising to the emerging Gen Z consumer is both as challenging and simple as it has ever been, which is an oxymoron in itself. But it perhaps explains the complexity [...]