An Instagram World With No ‘Likes’ — How Does the Test Impact Advertisers, Users?
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Instagram made a big move. What’s the official motive behind testing a social media world with no “likes”?
The CEO of Instagram, Adam Mosseri, stated in the announcement that the test in the U.S. and Canada was “about creating a less pressurized environment, where people feel comfortable expressing themselves.”
For all intents and purposes, Instagram’s latest power move has an alibi: The platform claims to be more concerned with the well-being of its users than with making a profit.

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