An Instagram World With No ‘Likes’ — How Does the Test Impact Advertisers, Users?

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Instagram made a big move. What’s the official motive behind testing a social media world with no “likes”?

Hanna Anderson

Hanna Anderson is a marketing coordinator at Hawthorne, responsible for online programs, generating business growth using websites, email marketing, online advertising and promotions, SEM/SEO, and social marketing. Her blog is intended to serve as a space to inform and discuss advertising and how it corresponds to Gen Z — written from the perspective of a Gen Zer, herself. Reach her at hanna.anderson@hawthornedirect.com.

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An Instagram World With No ‘Likes’ — How Does the Test Impact Advertisers, Users?

Hanna Anderson

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Hanna Anderson