Join Adweek for Outlook 2024, the predictive event marketers trust to navigate a year of economic shifts and cultural change. Register now to save 35%.
Instagram made a big move. What’s the official motive behind testing a social media world with no “likes”?
The CEO of Instagram, Adam Mosseri, stated in the announcement that the test in the U.S. and Canada was “about creating a less pressurized environment, where people feel comfortable expressing themselves.”
For all intents and purposes, Instagram’s latest power move has an alibi: The platform claims to be more concerned with the well-being of its users than with making a profit.