Gatorade

Why Brands Like Under Armour and Gatorade Are Making Immersive, Interactive Games

It's no secret that brands are having a difficult time getting consumers with ever-shrinking attention spans to focus on, never mind notice, traditional advertising.

3 Things Brands Should Know About Gen Z—and They’re Not All About Snapchat

Marketing has a new buzzword: Gen Z. Younger than millennials, the next generation is more reliant on digital than its predecessor, forcing brands to get more creative in their marketing.

Gatorade Drinkers Get Schooled in the Brand’s Most Humiliating Campaign Yet

Gatorade is back to gleefully shame more of its own consumers for being lazy and out of shape—this time with a roving crew of top athletes and nasty sportscasters, who all pop out of the back of a box truck to mock them for drinking the beverage while not sweating.

Ad of the Day: Elena Delle Donne Opens Up About Her Sister in Remarkable Gatorade Film

Gatorade's "Win from Within" message has already yielded some fantastic marketing about where athletes like Serena Williams and

VML Launches a Fellowship Program to Unite Its U.S. and China Offices and Reduce Turnover

As a relatively young global network (founded in 1992) VML noticed that while it's continuing to expand across the world, there has been some trouble developing a connection between its two biggest markets, the U.S. and China.

Snapchat Is Bringing Live Scores to High School Football Games This Fall

Snapchat has inked a deal with ScoreStream, a platform that crowdsources live sports scores, to power real-time geofilters at high school football games in the U.S. this fall.

Check Out the 26 Boldly Inventive Campaigns That Won This Year’s Project Isaac Awards

In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may […]

‘Love Has No Labels’ Will Battle 4 Brand Spots for the 2016 Emmy for Best Commercial

Gatorade and Snickers are Emmy nominees for a second straight year, as five spots were announced Thursday as contenders for the 2016 Emmy Award for Best Commercial.

ESPN The Magazine Teamed With Gatorade for This Mysterious, Tech-Savvy ‘Body Issue’ Cover

ESPN The Magazine has eight main covers this week for its annual Body Issue. They feature NFL player Vince Wilfork, soccer star Christen Press, MMA fighter Conor McGregor and three-time NBA champion Dwyane Wade, among other athletes.

Meet the 30 Most Powerful Women in Sports

There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought […]