‘Love Has No Labels’ Will Battle 4 Brand Spots for the 2016 Emmy for Best Commercial

Gatorade, Snickers, Honda and Google are the other contenders

Gatorade and Snickers are Emmy nominees for a second straight year, as five spots were announced Thursday as contenders for the 2016 Emmy Award for Best Commercial.

Gatorade is a nominee for "Dear Peyton" by TBWA\Chiat\Day, and Snickers for "Marilyn" by BBDO. The favorite, though, might just be the Ad Council's "Love Has No Labels" film from R/GA, which broke through to become an enormous viral hit. 

Emmy voters seem to favor feel-good, socially progressive spots, too, as they awarded the 2015 Emmy to the Always "Like a Girl" spot by Leo Burnett.

Rounding out the nominees are RPA's exquisite animated spot "Paper" for Honda and, somewhat oddly, 72andSunny's "Year In Search 2015" montage for Google.

The Droga5 team that made Under Armour's Michael Phelps spot will feel (rightly) aggrieved that they got bumped by the run-of-the-mill Google work.

See all five 2016 Emmy-nominated ads below:


Gatorade "Dear Peyton"


Production Company: Smuggler


Ad Council "Love Has No Labels"

Agency: R/GA

Production Company: Persuade & Influence/Mindride


Snickers "Marilyn"

Agency: BBDO New York

Production Company: O Positive


Honda "Paper"

Agency: RPA

Production Company: Reset Content


Google "Year In Search 2015"

Agency: 72andSunny

Production Company: Hecho en 72