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Snapchat has inked a deal with ScoreStream, a platform that crowdsources live sports scores, to power real-time geofilters at high school football games in the U.S. this fall.
Snapchat started experimenting with real-time scores for NBA games this year and a handful of other sports, including the NFL, with a feature called Live Score. The location-based technology is now being deployed at thousands of high schools so the app's teenage and millennial users can spruce up their snaps with their teams' scores.
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