Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. The digital giant declined to comment on the report.
Can live video help retailers win the battle known as Black Friday? Lowe's, the do-it-your-self home improvement brand, intends to find out.
To launch the upcoming game Tom Clancy's Ghost Recon Wildlands, video game-maker Ubisoft is leaning heavily on Facebook to target ads at specific types of gamers. While that fact alone isn't very interesting, what is interesting is that the social network is affecting Ubisoft's entire marketing strategy, including its TV creative.
Lowe's has been notably innovative with digital video for nearly two years now, going back to its Vine campaign called #FixIn6 that won Clio and Cannes Lions awards.
Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Fac
These days, the only thing rarer than seeing something truly delightful go viral is seeing a brand respond in a way that's equally charming. But Kohl's showed it was up for the challenge this week, when a mom's Facebook Live video went viral in an unprecedented way after she tried on a Chewbacca mask she found at the retailer.
Instagram today unveiled a new feature that recommends videos in its Explore section based on a user's interests.
When OK Go releases a new video, it's bound to cause a viral explosion online. And today, in a possible sign of the times, all that buzz was centered solely on Facebook.
In terms of marketing, the holidays are equivalent to the Super Bowl for Macy's. And with more advertising and shopping going digital, the department store has a slew of sophisticated tools up its sleeve this year, particularly on Facebook and Instagram.
Facebook's chief operating officer Sheryl Sandberg made it clear to media buyers during an Advertising Week session in New York today that video is big business for the platform, and it's not afraid to go after big brands' TV budgets.