Brand Marketing

Kohl's Sent a Star Wars Treasure Trove to the Woman Behind the Megaviral Chewbacca Video

With 101 million views, it's Facebook Live's top clip ever

By David Griner

May 21, 2016

These days, the only thing rarer than seeing something truly delightful go viral is seeing a brand respond in a way that's equally charming.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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