Lowe's New 360-Degree Videos on Facebook Aim to Teach Fans Home Improvement Skills

Interactive clips target the mobile-minded

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Lowe's has been notably innovative with digital video for nearly two years now, going back to its Vine campaign called #FixIn6 that won Clio and Cannes Lions awards. Now the do-it-yourself brand is testing out Facebook's 360-degree clips, offering viewers step-by-step instructions on how to complete home-improvement projects. 

The initiative, called Made in a Minute, launches today on the brand's Facebook page and will run through August. The company is buying Facebook ads to push the effort, targeting people based on shown interest in home improvement or DIY projects.

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