Lowe's New 360-Degree Videos on Facebook Aim to Teach Fans Home Improvement Skills

Interactive clips target the mobile-minded

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Lowe's has been notably innovative with digital video for nearly two years now, going back to its Vine campaign called #FixIn6 that won Clio and Cannes Lions awards. Now the do-it-yourself brand is testing out Facebook's 360-degree clips, offering viewers step-by-step instructions on how to complete home-improvement projects. 

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