Performance Marketing

Wendy’s Summer Campaign Plays Off the Boom in Recipe Videos—but With a Twist

Taking a cue from popular Facebook clips

By Lauren Johnson

July 6, 2016

Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Facebook news feeds. But that doesn't mean the meals advertised are actually easy enough to make.

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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