This Is How Macy's Will Target Its Facebook and Instagram Ads for the Holidays

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In terms of marketing, the holidays are equivalent to the Super Bowl for Macy's. And with more advertising and shopping going digital, the department store has a slew of sophisticated tools up its sleeve this year, particularly on Facebook and Instagram.

Macy's is one of a handful of brands synching up ads on the two platforms after they essentially merged ad products and data to offer new targeting options.

Macy's is running promos all day Wednesday via Instagram's 3-month-old offering called Marquee, a takeover-style ad unit that lets brands utilize three clips and hit a large audience.



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