British nonprofit Missing People wants some of the millions of Pokemon Go players traipsing the country to be on the look out for something other than cartoon creatures: actual humans. An outdoor campaign from the organization, which helps search for missing persons and provides support to them and their loved ones, repurposes iconography from the popular augmented reality game, which requires users to rove their cities for digital creatures in real-world locations. The campaign, launched during a Pokemon Go event in Trafalgar Square, drew a crowd some 4,000 strong. Working with BBH Barn, the Publicis agency's internship program, Missing People created posters featuring the faces and names of those "missing near here," wrapped inside Pokeballs, the imaginary tools used to trap Pokemon.
In case you had any doubt that agencies are looking to become known as much for inventing products as creating ads, French agency Buzzman has launched sister agency Productman, a "business invention studio" dedicated to helping brands create new products and services.
America doesn't always have the best image among our friends overseas, and at this year's Cannes Lions, AdFreak set out on a humble quest to fix everything. Our tool for global reputation improvement? The America Box. Through a thoroughly researched and exhaustively planned 1-hour trip to a Publix grocery store, I loaded up on a few of the items that make America truly great. More importantly, these are the simple pleasures that you simply won't find in the aisles of your Parisian supermarché. I lugged this clunky cornucopia of consumer delights across the Atlantic, then cajoled non-Americans into digging in and seeing what they could find. Here are the myriad joys of discovery that awaited them:
CANNES, France—When thousands of marketers descend on Cannes, the resulting chaos of banners, displays and branded freebies can overwhelm the senses. Which might be why one of the most effective posters at this year's Cannes Lions was the most simple and enigmatic.
In a departure from its usual fermented fare, Carlsberg has offered a new experience: A chocolate bar—that is, a drinking establishment made entirely out of chocolate.
This morning, on the way to work, the employees of a few major United Kingdom-based ad agencies came across a message meant just for them. Just in time for International Day of Action Against Advertising on Friday, artist network Brandalism's gone guerrilla again: It's erected posters in bus shelters just outside Ogilvy, JWT, AMV BBDO and TBWA Manchester, with the images referencing ad classics. "Work for TBWA?" one reads. "You're shaping desire. You've got power and a moral responsibility. We'd love to talk to you." The ads drive people to Switch Sides, a Brandalism subsite. "We speak with people who work in corporate advertising all the time," the site says. "Many are close friends, and express regular existential doubts about the work they do. Huge industries of artistic labour, and multi-million pound budgets—all in the pursuit of... what? Another leather sofa? The latest airline deal to Rome? Your creativity could mean so much more."
Like many Americans, Devra Pyrwes has watched the beautifully produced Christmas films posted online by U.K. retailers John Lewis and Sainsbury's.
Even if you feel bombarded by ads every day, you've probably missed quite a few of the better ones that never quite reached a global audience.
BERLIN, Germany—Major marketers Mini Cooper and John Lewis shared the stage with little-known upstarts Shiseido and ElaN Languages in accepting Grand Prix honors from the Epica Awards. The France-based award show, judged by professional journalists (including myself) who cover the global ad industry, announced its top winners at an awards ceremony here in Berlin tonight.