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Like many Americans, Devra Pyrwes has watched the beautifully produced Christmas films posted online by U.K. retailers John Lewis and Sainsbury's. And like many Americans, Pyrwes got emotional watching the Man on the Moon and Mog the Cat, and she shared these videos on social media, just as tens of millions of other Americans did.
But mixed in with the warm and fuzzy holiday feelings these ads stirred up, Devra Pyrwes experienced another emotion: frustration. Because Pyrwes is an American marketer who works for a U.K.
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