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The remote Faroe Islands continue to show the rest of the world how it’s done on the marketing front, attracting 700,000 visitors from 197 countries with its recent gamified, live virtual tours.
For context, the sparsely populated Nordic nation—where its 80,000 sheep far outnumber its 50,000 human inhabitants—had about 130,000 real-life visitors in 2019.
During the hourlong tours, more than 1,000 people used a first-of-its-kind game feature to tell the resident guides where to go, which way to turn and whether to walk, run or jump.