Ad of the Day: Temptations Rewrites ‘Don’t You (Forget About Me)’ as an Ode to Your Cat

And the video is glorious

Headshot of Angela Natividad

Maybe you haven't had enough Keyboard Cat or '80s throwbacks. Or maybe, over the course of your day, you thought, "Whatever happened to those delightful Meow Mix ads?"

Have we got a wonderful treat for you.

Today, Mars Petcare brand Temptations, proud vendors of "America's favorite cat treats," kicks off "Treat Them Too," an online media campaign aimed at reminding cat lovers to remember their furry friends when out shopping for shoes or whatever.

Created by Adam & Eve/DDB London, the campaign includes a full-length music video (directed by Ninian Doff) of the brand's cover of Simple Minds' 1985 classic "Don't You (Forget About Me)" with a meowy hook and a few new lyrics. To wit:

Won't you think about me
Next time you're out treating yourself, baby?
You buy yourself loads of things, yeah
You buy everything, but nothing for me

The video features kittehs soberly playing instruments and crooning while some frivolous owner goes out on the town, eating ice cream cake and buying all the world's merch. Meanwhile, her cat beats forlornly at a ball in the dark. When she returns to her rose-hued home—a tribute to chrome, geometry and Sarah Jessica Parker's hair in Flight of the Navigator—she empties her bags to show off her spoils.

The cat walks off, clearly grumpy, when it becomes clear there is nothing in those bags for him. (Unless you count the bags themselves. You know about cats and bags.)

But wait! There's a happy ending. That's where Temptations comes in, nice and subtle.

Here is the long version of the spot. We're putting it first because it actually works better than the shorter one, which cuts out a lot of the feline chagrin that really ties this whole thing together. Think of it as the ad version of a director's cut.

"Cat videos are brilliant fun, and millions of people watch them every day," says ecd Richard Brim of Adam & Eve/DDB London. "In order to reach that audience, we made a music video starring the Electric Furs, with one simple message—reminding cat owners to 'Treat Them Too'."

Below you'll find the :30 version. But now that you've seen the longer one, doesn't it feel like the TNT reduction of what once was a reasonably good movie?

Luckily there's social media, and you don't have to watch inferior :30 cuts on television anymore. Expect to see the spot live on the Temptations Facebook and on YouTube. Shorter cuts will appear across social channels, probably for memeing purposes, and you can expect supporting content on BuzzFeed and Snapchat Discovery.

Now get outta here. Go buy some cat treats, and maybe rewatch The Breakfast Club. Otherwise you'll have this version of the song in your head for days.

@luckthelady Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.