Waze, a navigation app with 65 million monthly drivers worldwide, is introducing an intriguing ad product for Advertising Week, which is taking place in New York through Thursday.
Natural systems have a closed loop. Think about a tree: Its roots gather water and nutrients, enabling the tree to grow limbs and leaves that capture sunlight and provide shelter and food for insects and animals. The leaves fall and return nitrogen to the soil, providing nutrients back to the tree's roots.
"Boats run on diesel and coffee." That pearl of wisdom comes courtesy of Glen Miller, a tugboat captain who stars in "The Harbor That Never Sleeps," one of several new 360-degree videos from Dunkin' Donuts. The brand's "Always Running" film series begins rolling out this week across Discovery's online platforms in a deal fashioned by Hill Holliday media agency Trilia. Produced by Discovery's creative team, with agency input, the content focuses on average folks whose busy lives are powered, at least partly, by coffee.
Most fast-food chains have drive-throughs. Not many offer fly-throughs. To illustrate how quickly customers can pre-order and pick up their balanced breakfasts with a new app, Dunkin' Donuts enlisted the help of wingsuit base jumper Ellen Brennan, who grabs a suspended paper bag of donuts midway through her descent from 8,346 feet ... at 120 miles per hour.
It's no accident that Dunkin' Donuts is rolling out a new campaign on National Donut Day—the chain has the word "donut" in its name, after all.
With his sandy blond hair, bright blue eyes and shredded physique, Logan Paul could have stepped from Greek lore. The 20-year-old social media megastar who's poised to become a millionaire off goofy videos and silly stunts is, as one might imagine, not short of confidence.
Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of […]
Two years ago, Twitter-owned Vine was growing like kudzu. It was widely embraced by both consumers and marketers who sought to push the envelope with creative six-second clips.
Getting coffee and seeing a few sights are on the list of most Advertising Week attendees from out of town. And Dunkin' Donuts and Airbnb are ready to provide both with Google campaigns they're running this week.
A duck-duck-goose-inspired touchdown celebration at a National Football League game is something I'd pay good money to see.