After a Decade, Dunkin' Donuts Is Evolving Its 'America Runs On Dunkin' Campaign

With new brand platform from Hill Holliday

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It's no accident that Dunkin' Donuts is rolling out a new campaign on National Donut Day—the chain has the word "donut" in its name, after all.

The new work, from Hill Holliday, is an expansion of its long-running, "America Runs on Dunkin" campaign, according to Linda SanGiacomo, senior director of advertising and customer experience for Dunkin' Donuts. The 30-second spot, directed by Greenpoint Pictures' Evan Dennis, launches the chain's new brand platform, "Keep On," which is meant to make a more emotional connection with Dunkin' consumers.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in