Dunkin' Donuts Is Using 7 Social Platforms to Sell Iced Coffee to Music-Loving Millennials

Spotify deal anchors summertime push


Dunkin’ Donuts wants to create cool musical buzz with millennials this summer to push its iced coffee products. So it’s playing with enough social-media platforms to outfit a marketing septet: Spotify, Snapchat, Instagram, YouTube, Twitter, Vine, Facebook and Periscope.

The initiative, called “DD Summer Soundtrack,” centers on a five-concert series that the fast-food chain is sponsoring, and the music kicks off today with a performance by pop-fusion artist Marian Hill in Philadelphia. The Canton, Mass.-based company’s marketing team—which includes agencies Hill Holliday and Trilia—will publish and promote content from the concerts on its social channels, including its initial effort on livestreaming-app Periscope. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in