How Dunkin' Donuts and Airbnb Are Turning Google Searches Into Experiences in NYC

Utility in micro-moments

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Getting coffee and seeing a few sights are on the list of most Advertising Week attendees from out of town. And Dunkin' Donuts and Airbnb are ready to provide both with Google campaigns they're running this week.

Dunkin' worked with Johannes Leonardo and Trilia Media to build timetocoffee.com, which crunches two sets of data—the walk times to Dunkin' locations in the Times Square area, and current wait times at each—to determine which Dunkin' will get you coffee quickest.

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