Doritos

Is Crowdsourcing Turning Creative Directors Into Curators?

"There should be no more creative directors. The job is dead and the title is wrong—it should be 'curator.'" These words from KBS+ co-founder/former Victors & Spoils partner Jon Bond may strike fear into the hearts of copywriters and art directors because they concern crowdsourcing, or the act of farming out major portions of the creative process.

Q&A: Frito-Lay’s New CMO on Why the Brand Is Making Doritos Out of Cardboard

Over the years, Frito-Lay has tried some pretty wild things to get the public excited about snacks.

Doritos Is Inviting Customers to Set 50 World Records This Year, Each Involving Chips

             Fans set a new world record for high-altitude tailgating at the Super Bowl. Doritos

Facial-Tracking Technology Shows These 5 Super Bowl Ads Were the Most Engaging

While most people were kicking back, relaxing and watching the Super Bowl over the weekend, software company Lucid and insights platform Qualtrics were conducting a study to determine the most […]

Doritos Ketchup Roses: The Tart, Crunchy Way to Say ‘I Love You’ This Valentine’s Day

Forget candy and flowers. Canadian Doritos fans have a much quirkier way to show their love—with a bouquet of ketchup-flavored Doritos roses.  The bouquets, the brainchild of BBDO Toronto, are geared toward women as a Valentine's Day gift for men. Delivery was available in Toronto, Montreal and Vancouver, but customers outside the delivery zone can visit DoritosKetchupRoses.ca and "get crafty for love" by following instructions to make their own non-edible versions of the bouquet. (Ketchup Doritos are not available stateside, so U.S.-based Doritos lovers will have to make do with more banal nacho cheese, cool ranch or spicy sweet chili varieties.) 

Ranking the Super Bowl’s Top 5 Animal Ads: From the Cuddly and Cute to the Downright Strange

No Super Bowl would be complete without a few furry friends filling the screen, and this year's Big Game was no different. The use of adorable baby animals has always […]

Here’s How Buzzy the Super Bowl’s First Half Ads Were in 7 U.S. Cities

Chicagoans seemed to love Mountain Dew's #puppymonkeybaby Super Bowl ad, while Californians apparently thought Skittles' Big Game spot was cool, according to Geofeedia.

Esurance’s Super Bowl Pregame Ad Helped Generate 9,000 Tweets a Minute

The first quarter of the Super Bowl wasn't even over yet, and Esurance already appeared to be miles ahead of competitors when it comes to social chatter. The insurance brand ran a 30-second pregame ad created by Leo Burnett. The commercial promotes a contest in which people could win up to $1 million in exchange for tweeting #Esurancesweepstakes.

How Doritos’ Super Bowl Ad Kicked Off a Twitter Conversation About Birth Control

Doritos aired the final "Crash the Super Bowl" contest spots during Super Bowl 50.

Q&A: PepsiCo’s CMOs on Why 40% of Its Super Bowl Budget Is Going to Digital

From orchestrating a huge halftime show to crafting TV ads, working digital platforms in real time and activating on-the-ground campaigns, PepsiCo is the undisputed king of Super Bowl advertisers.