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While most people were kicking back, relaxing and watching the Super Bowl over the weekend, software company Lucid and insights platform Qualtrics were conducting a study to determine the most engaging commercials of the year by measuring people's facial expressions.
The study, which used Realeyes emotion measurement technology, looked at facial expressions of more than 3,000 participants. The technology monitors 49 facial points through webcams to determine which ads receive the most response, tracking everything from frowns and smiles to raised eyebrows.