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A few weeks ago on Super Bowl Sunday, Santa Clara residents passing near Levi's Stadium might have noticed a massive crane dangling what looked like a long dinner table high in the sky. Actually, it was a long dinner table—complete with 22 volunteers strapped into padded seats and enjoying entrees prepared by celebrity Chef Matthew O'Neil. Those nervy diners weren't just having a free meal 14 stories off the ground; they were setting a new world record for high-altitude tailgating, courtesy of Doritos.