Brand Marketing

Doritos Is Inviting Customers to Set 50 World Records This Year, Each Involving Chips

Taking user-generated content to a new level

By Robert Klara

March 14, 2016

    

        Fans set a new world record for high-altitude tailgating at the Super Bowl. Doritos

Robert Klara

Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.

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