Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Fans set a new world record for high-altitude tailgating at the Super Bowl.
A few weeks ago on Super Bowl Sunday, Santa Clara residents passing near Levi's Stadium might have noticed a massive crane dangling what looked like a long dinner table high in the sky. Actually, it was a long dinner table—complete with 22 volunteers strapped into padded seats and enjoying entrees prepared by celebrity Chef Matthew O'Neil. Those nervy diners weren't just having a free meal 14 stories off the ground; they were setting a new world record for high-altitude tailgating, courtesy of Doritos.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in