How Doritos’ Super Bowl Ad Kicked Off a Twitter Conversation About Birth Control

'Ultrasound' got consumers talking about abortion

Doritos aired the final "Crash the Super Bowl" contest spots during Super Bowl 50. The first was a 30-second spot from Australia which features a pregnant woman getting an ultrasound while her husband munches on some Doritos—and things only get weirder from there.

The spot struck a chord on Twitter, kicking off a conversation about birth control and abortion. Pro-choice organization NARAL saw the ad as "anti-choice" because it "humaniz[ed a] fetus" while others saw it as an "abortion commercial." Still, many of the tweets were lighthearted. 

During the first quarter, there were 150,000 tweets about the brand, according to Spredfast.

Here's a sampling of the first-quarter conversation on Twitter:

Recommended articles