Google, Facebook and the World’s Biggest Brands Join Together to Improve Digital Ads
Performance Marketing
The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry.
Dmexco’s Founder on What’s Hot This Year, How the Festival Has Grown and Its Future
Performance Marketing
Why Brands Need to Find and Harness the Humanity in Ad Tech to Reach Consumers
Performance Marketing
As marketing technology evolves and proliferates, brands need to create authentic, relevant human connections or else everything's just meaningless data. Whether it's providing a friction-free experience for television viewers to [...]
Google Ends Partnership With AdBlock Plus’ Partner for ‘Acceptable Ads’ Marketplace
Performance Marketing
COLOGNE, Germany—Only one day after AdBlock Plus launched an advertising marketplace claiming that Google would sell ads that would be served to people who have installed an ad blocker, Google's [...]
AdBlock Plus Is Launching a Marketplace for ‘Acceptable’ Ads, but Will It Just Infuriate Everyone?
Performance Marketing
It's hard to know which crowd Adblock Plus will upset more with its announcement today—marketers, publishers or its users.
Dmexco Conference Provides a ‘Trail Map’ for Marketers to Learn Ad-Tech
Performance Marketing
More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology [...]