Dmexco 2016

Google, Facebook and the World’s Biggest Brands Join Together to Improve Digital Ads

The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry.

Why Vox Media Is Embracing New Platforms Like VR and 360 Video


How Nestlé and Facebook Work Together as Digital Marketing BFFs

COLOGNE, Germany—It's not uncommon for tech platforms to have dedicated sales and campaign teams that cater to the world's biggest advertisers, but what about setting up a dedicated Facebook group for teams to talk about campaigns?

With All Eyes on NFL Streaming, Jack Dorsey Pins Twitter’s Future on Live Content

COLOGNE, Germany—The future of Twitter may be live, but CEO and co-founder Jack Dorsey couldn't make it to Dmexco to give his speech in person. Instead, Dorsey held a video conference with WPP CEO Martin Sorrell this morning to talk about livestreaming, revenue, growth challenges and where Twitter plans to invest going forward.

With 50 Million Daily Users in Europe, Snapchat Pitches Brands in Germany

COLOGNE, Germany—By now, most American marketers have learned plenty about Snapchat ramping up its ad business in the U.S.

Dmexco’s Founder on What’s Hot This Year, How the Festival Has Grown and Its Future

 

Why Brands Need to Find and Harness the Humanity in Ad Tech to Reach Consumers

As marketing technology evolves and proliferates, brands need to create authentic, relevant human connections or else everything's just meaningless data. Whether it's providing a friction-free experience for television viewers to interact with ads or making in-app shopping more rewarding, it all starts with dynamic human understanding.

Google Ends Partnership With AdBlock Plus’ Partner for ‘Acceptable Ads’ Marketplace

COLOGNE, Germany—Only one day after AdBlock Plus launched an advertising marketplace claiming that Google would sell ads that would be served to people who have installed an ad blocker, Google's ads boss told reporters this mor

AdBlock Plus Is Launching a Marketplace for ‘Acceptable’ Ads, but Will It Just Infuriate Everyone?

It's hard to know which crowd Adblock Plus will upset more with its announcement today—marketers, publishers or its users. 

Dmexco Conference Provides a ‘Trail Map’ for Marketers to Learn Ad-Tech

More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology and industry issues like ad blocking.