Why Vox Media Is Embracing New Platforms Like VR and 360 Video

COLOGNE, Germany—Following his keynote panel with Publicis Media CEO Steve King Thursday morning at the Dmexco ad tech and marketing conference in Cologne, Germany, Jim Bankoff, chairman and CEO, Vox Media, sat down with Adweek to discuss some of the key themes driving Vox Media's vision for the future and its growth.

Data-driven storytelling on a multitude of platforms—and all at scale—for brands has evolved into a major focus for Vox Media.

"We are a company that builds brands through story," said Bankoff, who added that this strategy has helped Vox Media become one of the fastest growing media companies in the U.S.