With 50 Million Daily Users in Europe, Snapchat Pitches Brands in Germany

CSO Imran Khan takes on Dmexco

COLOGNE, Germany—By now, most American marketers have learned plenty about Snapchat ramping up its ad business in the U.S. Imran Khan, the company’s chief strategy officer, today gave European marketers a crash course in its ad formats including short video ads, lenses and geofilters.