Google Ends Partnership With AdBlock Plus' Partner for 'Acceptable Ads' Marketplace

'Not a business that we want to be a part of'

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COLOGNE, Germany—Only one day after AdBlock Plus launched an advertising marketplace claiming that Google would sell ads that would be served to people who have installed an ad blocker, Google's ads boss told reporters this morning that the company is terminating its relationship with ComboTag—the ad-tech company that AdBlock Plus' parent company Eyeo GmbH is working with.

"We were just as surprised by the announcement as you were," said Sridhar Ramaswamy, svp of ads and commerce, while talking to reporters before his keynote at Dmexco.

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