AdBlock Plus Is Launching a Marketplace for 'Acceptable' Ads, but Will It Just Infuriate Everyone?

An ad blocker wants to serve you ads

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

It's hard to know which crowd Adblock Plus will upset more with its announcement today—marketers, publishers or its users. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in