It's hard to know which crowd Adblock Plus will upset more with its announcement today—marketers, publishers or its users.
The ad-blocking software brand, owned by Eyeo GmbH, revealed in a blog post that it's created a service that lets brands buy the right to place "acceptable" ads that appear in front of consumers who actually want ads blocked. The company's endeavor, dubbed Acceptable Ads Platform (AAP, for short), will let publishers sign up for the service and then sell ad space via an automated system.
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