Why Brands Need to Find and Harness the Humanity in Ad Tech to Reach Consumers

IPG Mediabrands is showcasing digital partners at Dmexco

As marketing technology evolves and proliferates, brands need to create authentic, relevant human connections or else everything's just meaningless data. Whether it's providing a friction-free experience for television viewers to interact with ads or making in-app shopping more rewarding, it all starts with dynamic human understanding.