DigitasLBi

Whisper Is Growing Its Audience and Ad Business, but Challenges Loom

While some anonymous social media apps are known for their bullying, Whisper wants to be known for being a safe, welcoming space as it seeks to bring advertisers on board.

New York Stock Exchange Is Courting Millennials With Snapchat Filters and Vertical Video

Even a 224-year-old can be on Snapchat these days.

General Motors Launches a Creative Agency Review for GMC Brand

America's largest automaker has launched a creative agency review for one of its core brands as part of an extended effort to secure its position in both domestic and international markets.

Ad of the Day: Whirlpool Put Washers and Dryers in Schools, With Remarkable Results

Most of us take clean clothes for granted. But the sad truth is that some people simply can't afford to go around with spotless—or even unstained—attire every day.

Detroit Offices of Leo Burnett and DigitasLBi Will Merge Into Single Unit

Publicis Groupe's two largest Detroit-area agencies have announced plans to merge into a single unit dedicated to serving their shared General Motors accounts including GM and Buick.

Ad of the Day: Insane Flying Woman Gets Takeout From a Cliffside Dunkin’ Donuts

Most fast-food chains have drive-throughs. Not many offer fly-throughs. To illustrate how quickly customers can pre-order and pick up their balanced breakfasts with a new app, Dunkin' Donuts enlisted the help of wingsuit base jumper Ellen Brennan, who grabs a suspended paper bag of donuts midway through her descent from 8,346 feet ... at 120 miles per hour. 

Charity: Water and BuzzFeed Cook Up Tasty Videos With a Disgusting Twist

663 million people around the world are living without clean water—dirty water kills more people in the world than all types of violence combined, even war. Yet many people still don't seem to know or understand the gravity of the situation.

Facebook Is Teaming With DigitasLBi to Create a Brand-Friendly Live Morning Show

Facebook made waves at DigitasLBi's presentation during the Digital Content NewFronts today without even taking stage.

Digitas’ Chief Media Officer Is Leaving to Start His Own Company

DigitasLBi global chief media officer Baba Shetty announced today he is leaving the agency to start his own company, Invisible Science. The new venture will be structured as a research and advisory firm, focused on programmatic marketing. It's slated to launch on June 1.

Delta Air Lines Launches a Media Agency Review

Delta Air Lines has tapped Joanne Davis Consulting to pilot the carrier's media agency review, sources close to the process told Adweek today.Delta spends north of $50 million annually on domestic advertising, per Kantar Media. DigitasLBi, a unit of Publicis Groupe, handles the assignment and is expected to defend.