Digitas' Chief Media Officer Is Leaving to Start His Own Company

Baba Shetty moves on after 3 years at the agency

DigitasLBi global chief media officer Baba Shetty announced today he is leaving the agency to start his own company, Invisible Science. The new venture will be structured as a research and advisory firm, focused on programmatic marketing. It's slated to launch on June 1.