New York Stock Exchange Is Courting Millennials With Snapchat Filters and Vertical Video

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Even a 224-year-old can be on Snapchat these days.

Over the past couple of years, the New York Stock Exchange, which was founded in 1792, has been trying to fit in with the cool kids, honing its social chops on Twitter, Facebook and Instagram. But most recently, the stock exchange and agency DigitasLBi have found surprising success on Snapchat, both with the company's own account and geofilters that wrap around its iconic Wall Street building in New York's Financial District.



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