Performance Marketing

Facebook Is Teaming With DigitasLBi to Create a Brand-Friendly Live Morning Show

Videos will offer weather reports, workouts and recipes

By Christopher Heine

May 5, 2016

Facebook made waves at DigitasLBi's presentation during the Digital Content NewFronts today without even taking stage. The ad agency unveiled a program called Rise and Shine, a livestreamed morning "feed show" on Facebook that will include local weather, exercise workouts, recipes and more. 

Christopher Heine
@Chris_Heine Christopher Heine is a New York-based editor and writer.
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