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Facebook made waves at DigitasLBi's presentation during the Digital Content NewFronts today without even taking stage. The ad agency unveiled a program called Rise and Shine, a livestreamed morning "feed show" on Facebook that will include local weather, exercise workouts, recipes and more.
The sponsored shows will air three to five times a week and appear on a brand's Facebook page, in the news feed as well as in Facebook Messenger. In terms of the latter channel, Facebook users will be invited to subscribe to a Rise and Shine messaging bot, which will alert them when new content from the program becomes available on demand.