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Bud Light Will Use Its Super Bowl Ad to Roll Out a New Tagline

Bud Light will have a 60-second spot during the Big Game, where it will debut a new friendship-focused campaign and tagline, "Famous among friends," from its creative shop, Wieden + Kennedy in New York.

How Agencies Are Shifting Strategies to Compete With Accenture and Deloitte

This past year had consultancies rushing to get into the ad business, with Accenture acquiring London-based Karmarama, Deloitte snagging Heat in San Francisco and Epsilon winning the Del Monte

Angel Soft Continues to Build Ads Around Quiet, Relatable Moments in People’s Lives

There's a grown man loitering outside the women's room, but he's no creep. He's a single dad waiting for his young daughter. And a few years later, that same guy is getting a different bathroom door slammed in his face because his teenage offspring is "becoming a woman" but absolutely doesn't want to chat with him about it. A new campaign from Angel Soft intends to "uncover the insightful little moments that we can all appreciate but that you don't see much in advertising," says Karen Costello, executive creative director at Deutsch, the brand's agency.

Say Hello to the New, Extremely Lifelike Jolly Green Giant

Over the years the iconic Jolly Green Giant has made a number of image transformations and today, he is back and more lifelike than ever in a new set of ads created by Deutsch's New York office.

Deutsch Wins Shock Top, Expanding Its Portfolio With Parent Company A-B InBev

Shock Top selected a new agency today, naming Deutsch's New York office as its newest partner. "I'm pleased to share that Shock Top has brought on Deutsch as our agency of record. We're excited to work together on some great creative in 2017," Jake Kirsch, vp, Shock Top, said in a statement.

Busch Will Make Its Super Bowl Debut Next Year

Busch will take center stage during the Big Game for the first time next year. 

Sprint Names Droga5 as Its Agency of Record After Gradually Moving Production Work In-House

Today Sprint announced that it named Droga5 as its new creative agency of record after two years with Deutsch. Vp of corporate communications David Tovar confirmed that the fourth-largest telecom company in the U.S. moved its account to Droga5 without a review, and that the agency will continue working with Omnicom's Alma on Hispanic marketing.

Teams From Deutsch and Grey Won the First YouTube Creative Hack With These 6-Second Ads

Seven hours might not seem like much time for two people to conceive and produce three video ads of anything resembling decent strategic quality. But if the spots are short enough, and the creatives are good enough, it's plenty doable. That's the gist of a YouTube victory lap, after a handful of U.S. creatives won the top prizes in a special competition at the Spikes Asia advertising awards show in Singapore—creating zippy 6-second ads for the country's tourism board on unusually short notice, in honor of the video site's new so-called "bumper" ad format.

How Taco Bell’s CMO Harnessed the Power of Snapchat, Bots and the Super Bowl

It would be understandable for a marketer who hails from the glamorous world of beauty to be a little self-conscious about moving to a fast-food brand known for late-night snack binges by college kids. Prior to becoming Taco Bell's CMO, Marisa Thalberg spent years at legendary cosmetic companies like Revlon, Unilever and Estée Lauder.

Q&A: Deutsch’s Kim Getty on Los Angeles’ Growth, Creative Community and Earthquakes

In recent years, a growing number of agencies have been establishing themselves in Los Angeles. But that's not the case for Deutsch, which planted the flag in 1995 and, as a result, has been benefiting from the wealth of talent that the city's entertainment industry offers.