Sprint Names Droga5 as Its Agency of Record After Gradually Moving Production Work In-House

Account was with Deutsch for 2 years

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Today Sprint announced that it named Droga5 as its new creative agency of record after two years with Deutsch.

Vp of corporate communications David Tovar confirmed that the fourth-largest telecom company in the U.S. moved its account to Droga5 without a review, and that the agency will continue working with Omnicom's Alma on Hispanic marketing.

According to the latest numbers from Kantar Media, Sprint spent $763 million on paid media in 2015 and $305 million during the first six months of this year.

Droga5 will collaborate on the business with Yellow Fan Studios, the in-house production unit launched by Sprint earlier this year.

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