Angel Soft Continues to Build Ads Around Quiet, Relatable Moments in People's Lives

Toilet paper brand's new 'Be soft. Be strong' spots

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There's a grown man loitering outside the women's room, but he's no creep. He's a single dad waiting for his young daughter. And a few years later, that same guy is getting a different bathroom door slammed in his face because his teenage offspring is "becoming a woman" but absolutely doesn't want to chat with him about it.

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