How Taco Bell’s CMO Harnessed the Power of Snapchat, Bots and the Super Bowl

Adweek’s 2016 Brand Genius winner for restaurants

It would be understandable for a marketer who hails from the glamorous world of beauty to be a little self-conscious about moving to a fast-food brand known for late-night snack binges by college kids. Prior to becoming Taco Bell’s CMO, Marisa Thalberg spent years at legendary cosmetic companies like Revlon, Unilever and Estée Lauder.