The Inside Story of How McCann New York’s ‘Field Trip to Mars’ Came Together
Brand Marketing
It was at around 2 o'clock in the morning that Josh Grossberg landed on Mars.
Martha Stewart Is a Hit at Cannes Thanks to Her Epic Tweets
Brand Marketing
Even for the famously oversubscribed Martha Stewart, this has turned out to be a crazy busy week.
3 Keys to Bringing a Global Campaign to a Local Market
Brand Marketing
CANNES, France—How does a global marketer like Unilever put the focus on the individual consumer? At scale, of course. "We have gone from mass marketing to mass customization," said Keith [...]
2 Female Agency Creatives Are Trying to Track Down the ‘Original Peggy Olsons’ at Cannes
Brand Marketing
Last year, after winning their first Cannes Lion, a pair of creatives from Mcgarrybowen in London, Holly Fallows and Charlotte Watmough, started a movement called Cannes Lionesses to champion female creatives at Cannes. This year, [...]
What Powers Creative Excellence at Cannes? Oftentimes, It’s Envy
Brand Marketing
If there's any common theme in the advertising business culture, it's envy. You only need to read a few comments deep on any advertising blog to feel the barely disguised [...]