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CANNES, France—Norm Pattiz has been called the Prince of Podcasts, but after a quick survey of his four-decade career, the Wizard of Wireless may be a more apt nickname.
The Los Angeles native revolutionized radio after founding Westwood One in 1976, and now the 73-year-old is attempting to do the same with podcasting. He launched Podcast One three years ago and has already grown it to include more than 200 programs hosted by the likes of Adam Carolla, Shaquille O'Neal, Stone Cold Steve Austin, Snooki, Larry King and Laura Ingram.