What Powers Creative Excellence at Cannes? Oftentimes, It's Envy

'I will look at the winning work, and I will try even harder'

If there's any common theme in the advertising business culture, it's envy. You only need to read a few comments deep on any advertising blog to feel the barely disguised glare of "invidere" (Latin for "to look with malice"). Julian Tuwin, the Polish poet, wrote: "Success—something your friends will never forgive you."