After 3 Decades Designing Logos, This Agency Pivoted to Full-Fledged Campaigns
Agencies
Specs Who VSA Partners (l. to r.) marketing lead Bill Rosen, CEO Dana Arnett, engagement lead Curt Schreiber and CMO Heather Torreggiani What Creative agency
How an Alien Doodle Became Reddit’s Simple, Versatile Logo
Brand Marketing
This is the story of how a bored college kid let his mind wander in class and wound up changing the world. Wait—haven't we heard this one before? You bet [...]
Google Doesn’t Just Have a New Logo. It Has a Whole New Look for the Mobile Age
Brand Marketing
Google's branding just got a makeover. The 17-year-old tech leader today released its new serif-free logo with a two-minute video showcasing the evolving ways consumers use Google's many digital [...]
Here’s What 22 Famous Logos Would Look Like If They Swapped Colors With Competitors
Creativity
We already know what makes a successful logo—remember, simplicity is key. But what about its color scheme? A Brazilian graphic designer, Paula Rúpolo, recently experimented with 22 major brand logos, swapping the [...]
StubHub’s New Logo Signals a Change in Its Mission
Brand Marketing
After roughly a decade with the same logo, StubHub decided to give it a refresh as the brand looks to redefine its identity. StubHub wants to give its customers an [...]
Here’s What the Most Popular Brands’ Logos Have in Common
Brand Marketing
When it comes to creating a successful logo for your brand, it seems simplicity is key.