How an Alien Doodle Became Reddit's Simple, Versatile Logo

Meet Snoo, the most recognizable extraterrestrial since E.T.

This is the story of how a bored college kid let his mind wander in class and wound up changing the world. Wait—haven't we heard this one before? You bet we have. Steve Jobs, Bill Gates, Jack Dorsey and Mark Zuckerberg—all were bored college kids who went on to accomplish a thing or two. But in the case of University of Virginia senior Alexis Ohanian, who in 2005 co-founded Reddit, the innovation wasn't just a highly influential social hub that's celebrating its 10th anniversary this year. It was Snoo.