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Google's branding just got a makeover.
The 17-year-old tech leader today released its new serif-free logo with a two-minute video showcasing the evolving ways consumers use Google's many digital services, from search to navigation.
"So why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC," wrote Google's Tamar Yehoshua, vp of product management, and Bobby Nath, director of user experience, on the company's blog.