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Brand Marketing

Here's What the Most Popular Brands' Logos Have in Common

Deconstructing successful insignias to see what customers like best

Headshot of Katie Richards
By Katie Richards

July 15, 2015

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When it comes to creating a successful logo for your brand, it seems simplicity is key.

Udemy, an education marketplace, examined logos from 50 brands on Fortune's 2015 World's Most Admired Companies list to figure out what their beloved insignias have in common.

The infographic below, Deconstructing Successful Logos, breaks the designs down by color, typeface, shape and a few other criteria. And here are some key findings: Of the 50 logos analyzed—for brands including Starbucks, Coca-Cola, Facebook and Walt Disney—red and blue were the most popular colors.

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Headshot of Katie Richards

Katie Richards

  • @ktjrichards
  • katie.richards@adweek.com

Katie Richards is a staff writer for Adweek.

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