Brand Marketing

How Budweiser Ditched Its Old Look and Crafted a New Visual Identity

A 140-year-old brand's makeover

By Kristina Monllos

January 24, 2016

What goes into giving a major marketer like Budweiser a top-to-bottom makeover of its core product? The entirety of the beer behemoth's visual identity—packaging, logo, typography and more—recently got a face-lift from design firm Jones Knowles Ritchie, which has been tinkering with it since December 2013 and gave Adweek an exclusive look.

Kristina Monllos
@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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